Here’s everything you need to know about the price of GTA 6 before its official release, as well as the expected arrival date of the highly anticipated game.

 

It is expected that Grand Theft Auto 6 will be released in the fall of 2025, although there is no official launch date yet. Due to the uncertainty surrounding pre-orders and the ongoing pressure and anticipation from fans, speculation is increasing about the possibility of the game’s price exceeding $70.

Recently, one analyst mentioned that some developers hoped GTA 6 would be priced between $80 and $100. However, many other analysts have dismissed this idea, confirming that the likely price will not exceed this range. One analyst told IGN that most major AAA games now range in price from $100 or more during the initial launch period, marketed as “early” or “premium” editions. They added that some publishers have already started offering such editions for an additional fee.

On the other hand, Rees Elliott from MIDiA pointed out that GTA 6 could generate huge revenue, potentially exceeding $1 billion from pre-orders alone. However, he emphasized that asking for a $100 price tag without offering benefits like early access would be a step too far, even for this game. Elliott further mentioned that GTA 6 will become a cultural event, and while it might reach that price, he predicted it would face significant backlash from players, which could affect its long-term success.

Elliott continued by stating that, like its predecessor GTA 5, GTA 6 will heavily rely on its online component to generate ongoing revenue, suggesting that an unnecessary price increase could harm the player experience. James McQuire from Omdia supported this view, noting that GTA Online was pivotal to GTA 5's success, and it is unlikely that Take-Two will alter this strategy with GTA 6.

Meanwhile, Matt Piscatella from Sercana mentioned in his weekly posts on Blue Sky that raising the price of the game to $80-$100 isn’t necessary, as this could be achieved through different editions of the game rather than increasing the price of the base version. He also pointed out that the gaming industry is evolving, and players are becoming more discerning about the value they’re getting for their money. Offering exclusive content, early access, or special in-game features as part of a premium package could generate more revenue than simply raising the base price.

As speculation continues to grow, it seems clear that Rockstar Games and Take-Two are strategizing carefully to ensure the success of GTA 6. The balance between maintaining affordability for a large player base while still capitalizing on the game's anticipated popularity will be key to the game's long-term success. Fans are eagerly awaiting official news, but in the meantime, these discussions about price and content will likely continue to fuel much excitement and anticipation.